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Learn the theory and evidence behind why storytelling works to drive change in a research context.
Craft compelling narratives using the 3S framework that simplify complex research, making it accessible, engaging and actionable for your audience.
See how other academics elevated their research through storytelling to garner recognition, influence change, and achieve real-world impact. So you can too!
Storytelling is the magic elixir to ensure your research gets funded, applied in practice and has real world impact.
Stories are facts, opinions and experiences woven into narrative structures that evoke an emotional response in our audience. They make research: ︲ Understandable. ︲ Memorable. ︲ Emotional. Score at hat trick and you get ACTION. Action is what we need to generate measurable change. By the end of this book, you’ll be able to distil your work into key messages, weave it into narratives that captivate audiences, and influence change.
The Magical Helper on Your Quest
Hello! That's me - the author of this book. I’m Laura - an ex-social researcher and now award-winning visual storyteller and trainer. I founded Nifty Fox Creative in 2017 after a decade in the higher education sector. We are a creative agency specialising in telling research stories visually so audiences listen. We help hundreds of researchers like you every year. Over the last 8 years, we’ve worked with: • over 3000 researchers, • 50 universities internationally • 80 public sector organisations to help them harness the power of storytelling for change. Whether that be infographics, presentations, animations, illustrations, visual summary reports, co-design and more. The lessons in this book are the processes I’ve honed with our clients to advance policy, healthcare, climate activism, education, criminal justice and social inclusion to name a few.
Storytelling is a learnable superpower. Ready to sling some stories? Let’s go, hero!
Start crafting compelling narratives that drive impact and resonate with your audience TODAY.
£9.99